How to Get Great Testimonials

A great testimonial is a powerful piece of marketing for your business but how do you get testimonials that are more than “they did a really good job”?

It’s hard to quantify just what makes the perfect testimonial but they do all tend to have a few things in common… Continue Reading →

Backing Up Your Computer – How And How Often

I often have people tell me that they ‘don’t have time’ to backup their computer. I tell them that unless they have time to redo months of work then they HAVE to make backing up a priority.

Backing up doesn’t have to be expensive, time consuming or hard. It just needs to be a regular practise in your business.

The first thing I suggest my clients do is work out how often they need to backup their computer. In an ideal world, for most people, you probably need to do it weekly if you’re using your computer every day, fortnightly if you are an infrequent computer user. To be honest I have my backup running daily as I couldn’t stand to lose any of the information I have generated.  Continue Reading →

You Don’t Have to Be An IT Nerd to Know Your Computer’s IP Address

Do you know what your computer’s IP address is or how to find out? It is easier than you think. 

Every computer, printer or other device connected to the internet is given a number called an Internet Protocol (IP) address.

This number is used to identify (or name, if you like) all the machines using the web, as well as provide their general location.

You may have noticed that sometimes online ads are targeted to your local area. It can be a bit freaky, especially if you don’t know how they know where you are. In fact, they are using your IP address to find the location of your computer.

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Technology Isn’t The Bad Guy

Many new business owners, don’t embrace technology.

I know that is a very general statement to make but when I talk technology so many of the clients I work with say things like “Oh that’s not me. I’m people orientated. I need to be with people and not online”.

And that’s fine if you want to limit your practice to your local community but if you really want to grow your business you need to start using technology such as Skype, social media, email, SMS, accepting credit card payments and so on to help you.

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Hobby or Business … It’s All in Your Attitude!

Does it seem as though others see your business as a hobby?

If you dig deep down in to your subconscious and are really honest with yourself, do you see your business as more like a hobby than a ‘proper job’?

Struggling to persuade yourself and others that your business is a ‘real’ business and deserves respect is a common problem for new business owners but if you want to be successful it is essential to get out of the hobbyist mindset.

Many of us tend to be focused on helping people, rather than financial gain, yet it’s important to recognise that you can still help people and make money from your work.

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Are You Thinking About Your Tax?

Do you feel like you’re on top of your tax? Do you know how much tax you need to pay? Do you know how to find the right information to work out your tax rate? Have you put money aside during the year for tax?

When you run your own business you don’t have an employer taking out tax from the money you earn but you still need to pay tax and it is your responsibility to take it out of your earnings and put it aside.

It is easy to feel like you are earning a lot when you only look at your before-tax income but the $100 you earn per client could possibly be as little as $69 after tax.

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Don’t Let Fear in Business Hold You Back

Taking a risk and leaping out of your comfort zone can be very scary but it is an important tool in building your business. In order to succeed you need to conquer your fear, be brave and harness that anxious energy as a positive instead of a crippling negative.

So many of my clients raise the issue of fear; fear of making a mistake, fear of what people will think, fear of becoming a huge success, fear of not becoming a huge success.

When it comes to fear in business my answer is always the same. Acknowledge your fear, then embrace it and harness the energy it brings.

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Are you struggling to succeed in business?

It may be your subconscious mind that is holding you back.

Everyone knows that you must have the right mindset for your business to succeed. But do you truly understand what your mindset is? Or is your subconscious secretly sabotaging your success? Continue Reading →

How to celebrate Christmas when you work as a solo practitioner

It’s easy to feel left out of the Christmas cheer when you work by yourself. It seems like everyone else is going to work Christmas parties, going to client drinks and wandering around the shops on their lunch break while your working harder than usual getting everything completed prior to the end of the year.

Of course, that’s not quite how it is for those working in large offices and they are probably equally jealous of how easy it was for you to pop to your kid’s school to watch their Christmas concert… the grass is always greener on the other side!

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