What’s In a Name? How to Choose the Right Name For Your Business

Choosing a name is my favourite part of the new business process. It’s all about  creating the right image for your business, it needs to be something you’re proud of and something that helps distinguish you from your competitors. But it can also be a difficult choice to get just right and it isn’t a decision that should be taken lightly.

So, where do you start? 

The first step is to brainstorm – make sure you write down every single idea that comes to you, even if they seem crazy. The more options the better at this stage. Continue Reading →

Need IT Solutions But Don’t Have a Help Desk? Google Has The Answers!

Most solo business owners struggle with IT problems. When you work by yourself it can be very difficult to work out how to use software properly, and how to get help when your software or hardware isn’t working properly. This is especially frustrating for business owners who have come from a corporate world and are used to calling the IT help desk and handing over the problem.

So, what can you do when  you are working on your own and you have no idea how to solve your IT issue? The three things I always recommend to my clients are Google, YouTube and Live Chat, and these generally result in positive outcomes. Continue Reading →

Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

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How to Get Great Testimonials

A great testimonial is a powerful piece of marketing for your business but how do you get testimonials that are more than “they did a really good job”?

It’s hard to quantify just what makes the perfect testimonial but they do all tend to have a few things in common… Continue Reading →

Backing Up Your Computer – How And How Often

I often have people tell me that they ‘don’t have time’ to backup their computer. I tell them that unless they have time to redo months of work then they HAVE to make backing up a priority.

Backing up doesn’t have to be expensive, time consuming or hard. It just needs to be a regular practise in your business.

The first thing I suggest my clients do is work out how often they need to backup their computer. In an ideal world, for most people, you probably need to do it weekly if you’re using your computer every day, fortnightly if you are an infrequent computer user. To be honest I have my backup running daily as I couldn’t stand to lose any of the information I have generated.  Continue Reading →

You Don’t Have to Be An IT Nerd to Know Your Computer’s IP Address

Do you know what your computer’s IP address is or how to find out? It is easier than you think. 

Every computer, printer or other device connected to the internet is given a number called an Internet Protocol (IP) address.

This number is used to identify (or name, if you like) all the machines using the web, as well as provide their general location.

You may have noticed that sometimes online ads are targeted to your local area. It can be a bit freaky, especially if you don’t know how they know where you are. In fact, they are using your IP address to find the location of your computer.

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Three Mistakes New Business Owners Make And How to Avoid Them

Thinking of setting up a business and turning your passion into a job?

Setting up a business that will change your hobby in to a career is an exciting and often overwhelming time. In amongst all the decisions, enthusiasm, activity and choices it can be easy to make a few mistakes, especially as most people haven’t set up a business before.

In the years I have been working with small business owners, three mistakes come up time and time again but the good news is that they’re easily avoidable if you know what to look out for…

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Technology Isn’t The Bad Guy

Many new business owners, don’t embrace technology.

I know that is a very general statement to make but when I talk technology so many of the clients I work with say things like “Oh that’s not me. I’m people orientated. I need to be with people and not online”.

And that’s fine if you want to limit your practice to your local community but if you really want to grow your business you need to start using technology such as Skype, social media, email, SMS, accepting credit card payments and so on to help you.

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Hobby or Business … It’s All in Your Attitude!

Does it seem as though others see your business as a hobby?

If you dig deep down in to your subconscious and are really honest with yourself, do you see your business as more like a hobby than a ‘proper job’?

Struggling to persuade yourself and others that your business is a ‘real’ business and deserves respect is a common problem for new business owners but if you want to be successful it is essential to get out of the hobbyist mindset.

Many of us tend to be focused on helping people, rather than financial gain, yet it’s important to recognise that you can still help people and make money from your work.

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Are You Thinking About Your Tax?

Do you feel like you’re on top of your tax? Do you know how much tax you need to pay? Do you know how to find the right information to work out your tax rate? Have you put money aside during the year for tax?

When you run your own business you don’t have an employer taking out tax from the money you earn but you still need to pay tax and it is your responsibility to take it out of your earnings and put it aside.

It is easy to feel like you are earning a lot when you only look at your before-tax income but the $100 you earn per client could possibly be as little as $69 after tax.

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Don’t Let Fear in Business Hold You Back

Taking a risk and leaping out of your comfort zone can be very scary but it is an important tool in building your business. In order to succeed you need to conquer your fear, be brave and harness that anxious energy as a positive instead of a crippling negative.

So many of my clients raise the issue of fear; fear of making a mistake, fear of what people will think, fear of becoming a huge success, fear of not becoming a huge success.

When it comes to fear in business my answer is always the same. Acknowledge your fear, then embrace it and harness the energy it brings.

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Are you struggling to succeed in business?

It may be your subconscious mind that is holding you back.

Everyone knows that you must have the right mindset for your business to succeed. But do you truly understand what your mindset is? Or is your subconscious secretly sabotaging your success? Continue Reading →

How to celebrate Christmas when you work as a solo practitioner

It’s easy to feel left out of the Christmas cheer when you work by yourself. It seems like everyone else is going to work Christmas parties, going to client drinks and wandering around the shops on their lunch break while your working harder than usual getting everything completed prior to the end of the year.

Of course, that’s not quite how it is for those working in large offices and they are probably equally jealous of how easy it was for you to pop to your kid’s school to watch their Christmas concert… the grass is always greener on the other side!

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Staying on track in your business

Do you find it difficult to work out which business opportunities are good ones and which opportunities are just going to sap your time without giving any real return?

Staying on track is a common problem for small business owners as we often choose to pick up every new idea or proposal that comes to us. But then we find ourselves completely off track and wondering “how did I end up over here, when where I really wanted to be was over there?”.

So, what can you do to make sure your business stays on the path you have chosen?

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Why investing in your business is worth the money

One of the hardest things to get your head around when you start a new business, or want to expand your existing one, is spending money to make money.

I don’t mean spending money on things like a printer or a mobile phone. I mean investing in less tangible things, things like mentoring, networking , business development or perhaps even administration staff so you can have more time to build your core business.

Often expensive, this kind of investment can feel very hard to justify because you are spending the money BEFORE you see the return.

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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Wondering how much to charge? Ask what you are worth

How much should you charge your clients?

Most wellness practitioners don’t know how much they are worth, not just in financial terms but in what they deliver to their clients and so they have no idea how much they should be charging.

Value = self esteem.

Think about that equation for a second.

Are you proud of the amount you charge or do you resent your clients because you don’t feel you are being paid what you are worth?

Does the amount you charge for your service match your self esteem?

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What do you do when you just don’t feel like working?

Everyone has days when they don’t feel like working – perhaps something has gone wrong or got you down? Perhaps you’ve just finished a big project and are having trouble getting started on the next one or maybe it is a beautiful day and you would just rather be outside?

Whatever the reason, it can be really challenging to motivate yourself to work on the days when it all feels too hard.

So what can you do to get your mojo back?

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Work and kids: How to find the balance between family and business

I’ve run my own businesses for 11 years and I am the mother of two beautiful sons. My boys were 5 and 3 when I started out on my own, so I know how challenging it can be to manage the needs of a business and motherhood at the same time.

During my business journey I’ve learnt some tricks that can help you find the balance between family and work while staying on top of both and without any need to feel guilty about either!

It is still hard to find time for everything, but with a few changes life can be much, much easier than you think.

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New online tool helping to make your practitioner life easier

Natural Business Tools

I’m really excited to be supporting Natural Business Tools as I really believe what they have to offer can be of benefit to so many wellness practitioners.

Here’s a snapshot of what they do: Provide health practitioners with customised and personalised patient educational material and business system templates to support you in the everyday running of your clinic.

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How to handle a “no thanks” from a potential client

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I was excited about the coming week. I had two new mentoring clients booked in and I couldn’t wait to get started with them. I knew both of them had such an opportunity to build their business and I was ‘champing at the ‘bit’ to get stuck into their businesses and advise them on how they could start earning more money.

On Saturday afternoon I received an email from one with a vague “I’d like to cancel our session and I will contact you when I’m ready” and on Sunday morning I received an email from the second one saying “I’ve decided I don’t have enough money to proceed”.

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How your personal life can effect your business

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Did you know that having discipline and focus in all aspects of your life is vital to building your business?

That seems like an obvious statement, doesn’t it? But believe it or not I had no idea that my lack of willpower in my personal life would be hindering my professional life.

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Why learning without implementing is pointless

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Some people are serial learners. They attend everything and listen to everyone BUT they never implement what they have learnt.

I’ve seen this so many times in my career and it is such a waste of time and money for both you and your business.

Yes, education and learning new things is important but it is also important to pick and choose what you learn and who you learn from, and to make sure that you have the time and energy to implement your new knowledge.

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How to sell your product…

In my recent blog titled “Discover the product in your business” we talked about how you can identify a product in your business.

But creating your product is only the first half of the process. Getting it online and marketing it is the other half and it is just as important!

You can have the best product in the world but if no one knows it exists your time has been completely wasted. So what do you need to do to start making money from your product?

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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