Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

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How to Get Great Testimonials

A great testimonial is a powerful piece of marketing for your business but how do you get testimonials that are more than “they did a really good job”?

It’s hard to quantify just what makes the perfect testimonial but they do all tend to have a few things in common… Continue Reading →

Practitioners empowering themselves

How many more have to die before I’m prepared to swallow my fear of being judged or embarrassed or criticised because I say that I have skills that could save lives.” Have you ever thought this or said this to yourself? As a practitioner do you know you can heal and help 100’s maybe even 1000’s of people if you just had the courage to get out there and tell the world what you do? Here’s a lady who’s doing just that.

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Why investing in your business is worth the money

One of the hardest things to get your head around when you start a new business, or want to expand your existing one, is spending money to make money.

I don’t mean spending money on things like a printer or a mobile phone. I mean investing in less tangible things, things like mentoring, networking , business development or perhaps even administration staff so you can have more time to build your core business.

Often expensive, this kind of investment can feel very hard to justify because you are spending the money BEFORE you see the return.

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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Wondering how much to charge? Ask what you are worth

How much should you charge your clients?

Most wellness practitioners don’t know how much they are worth, not just in financial terms but in what they deliver to their clients and so they have no idea how much they should be charging.

Value = self esteem.

Think about that equation for a second.

Are you proud of the amount you charge or do you resent your clients because you don’t feel you are being paid what you are worth?

Does the amount you charge for your service match your self esteem?

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What do you do when you just don’t feel like working?

Everyone has days when they don’t feel like working – perhaps something has gone wrong or got you down? Perhaps you’ve just finished a big project and are having trouble getting started on the next one or maybe it is a beautiful day and you would just rather be outside?

Whatever the reason, it can be really challenging to motivate yourself to work on the days when it all feels too hard.

So what can you do to get your mojo back?

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How to sell your product…

In my recent blog titled “Discover the product in your business” we talked about how you can identify a product in your business.

But creating your product is only the first half of the process. Getting it online and marketing it is the other half and it is just as important!

You can have the best product in the world but if no one knows it exists your time has been completely wasted. So what do you need to do to start making money from your product?

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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How to get PR for your business

In this webinar, guest presenter, Deborah Shepherd from Embrace Life Live Life, shares her extensive knowledge around Public Relations.

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How to Use Video in Your Marketing

Video guru Gerald Pauschmann was our guest presenter one month and showed us all there is to know about using video in our marketing.

Plus there are heaps of great little tips in this video on how to actually create your videos in a very cheap and easy way.

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Client Attraction & Retention

Guest presenter, Cheryl Alderman talks about what clients want and the enlightens you on three ways (doors) that you may be losing clients that you weren’t even aware of.

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Why should I be networking? I don’t have the time

We know that networking is important (or at least that’s what we hear), but often we struggle to find the time to attend events, or it doesn’t “feel right” to be pushing ourselves onto others, or we feel intimidated by attending events.

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Automated marketing

Automated Marketing – It’s not for everyone

Over the last couple of years the latest marketing trend for small business has been the “automated marketing” tools. Everyone is telling you that you “have to have it” but I disagree, and here’s why.

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How to maximise the opportunity of New Years Resolutions

Its no secret that the number one New Years Resolution for most people is “lose weight” or “get fit and healthy”… so as a natural health practitioner are you maximising the opportunity for this potential new business or are you letting it pass you by?

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Honesty is the best policy: being authentic in business

Are you sick of companies that make crazy promises on price (until you read the fine print) or send emails claiming ‘only 10 spots left’ then a second email two days later saying ‘another 5 spots just opened up’?

I am.

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How to get more client referrals

If you are wanting to know how to get more client referrals for your business… watch this video.

How to edit your own writing

Noticing mistakes in your own written work is much harder than seeing mistakes in someone else’s. You know what you meant to write, you understand your own phrasing and intonation, and you are used to your own spelling mistakes so your brain tends to auto-correct any errors.

The problem is other people’s brains won’t auto-correct your mistakes and there are few things more unprofessional than a grammatical or spelling mistake in a document.

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Why do you do what you do?

In most networking groups people ask “WHAT do you do?” but switch the question to “WHY do you do what you do?” and watch how amazingly different the answer is.

Knowing why somebody is running their business gives you such clarity about their message and understanding their passion for their business, it makes you want to work with them.  Continue Reading →

How can I get clients fast

A question that gets asked so often is “how can I get clients fast”. Here are three suggestions to help you…

Passive income – making more money from your existing business

No doubt you’ve heard internet marketers and business coach’s push ‘earning a passive income’ as the best way to build your business.

It’s certainly true that moving away from just ‘swapping your time for money’ and towards a passive income is important for your business, and the phrase ‘earn money while you sleep’ is certainly appealing. But for many business owners it can be hard to know exactly what it is that you can sell and how you go about it.

So, let’s look at the why and how of making money while you sleep… Continue Reading →

Rejection in business

Are you hesitant to step out and tell everyone about your business and what you do? Is marketing your business the last thing on your to-do list?

Then put on your practitioner hat for a moment and have a closer look at the situation, is it possible that there is an underlying fear of rejection there.

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