Why your WHY is important

It’s so easy to say what we do, isn’t it? Or how we do it. But the WHY part can be elusive.

Guest blog by Philippa Lowe, Just Go Write

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There’s no such thing as a niche that’s too small if the people care enough.

If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.

You might not need a bigger niche. You might only need to produce more value for those you already serve.

Seth Godin

Acknowledging referrals – A thank you goes a long way

Do you ask your clients how they found you?

It is well worth asking this because it tells you which marketing strategies are working and which aren’t. But that’s not what this article is about… This article is about what you do when a new client says ‘oh so and so told me about you’.

What then? Continue Reading →

What are your business’ core values and why do they matter?

MWB Values bannerCore values are at the heart of your business. They influence every decision you make and being clear on what they are is the key to keeping your business on track. Continue Reading →

Networking – is it about quality or quantity?

Networking can provide brilliant opportunities for your business, especially when you are starting out. From practitioner networks to local business groups, the possibilities are endless. But how much networking is enough? Continue Reading →

How do you talk about what you do?

It seems that all practitioners have at some point had the experience of talking about your modality to a potential client (or even a new friend) only to be met with a confused expression and a polite “how interesting” followed by a change of subject. How can you avoid this in your business? Continue Reading →