Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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Why should I be networking? I don’t have the time

We know that networking is important (or at least that’s what we hear), but often we struggle to find the time to attend events, or it doesn’t “feel right” to be pushing ourselves onto others, or we feel intimidated by attending events.

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Customer service matters

It doesn’t matter how great your service is or how fantastic your product is, if you don’t offer high class customer service, your clients are going to go elsewhere and find someone who does.

So if you don’t think customer service matters, think again. Continue Reading →

Honesty is the best policy: being authentic in business

Are you sick of companies that make crazy promises on price (until you read the fine print) or send emails claiming ‘only 10 spots left’ then a second email two days later saying ‘another 5 spots just opened up’?

I am.

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Start it; you don’t have to be fancy.
Keep moving; you don’t have to go crazy.
Visualize; you don’t have to admit it.
See the end result; it doesn’t have to be material.
Expect miracles; they don’t have to be huge.
Pretend you’ve arrived; you don’t have to dance on tables.
And above all else, have fun.

This is why you started it, right?

Life, what a trip –
The Universe

www.tut.com

What small business owners can learn from Emily Simms, The Bachelor Australia 2015 Contestant

Firstly let me clarify that the only reason I am watching The Bachelor Australia 2015 in the first place, is because I have two teenage sons (need I say any more?)

So since I am “forced” to watch the show, I spend my time watching how the relationships play out and how the women behave with each other. Last night was a fantastic example of “being obsessed with your competition to the detriment of your own gain”… and I realised that what was being played out by Emily Simms, one of the bachelorettes, was exactly what happens with some small business owners.

Let me explain… Continue Reading →

The achievement of anything that you desire must be considered success, whether it is a trophy or money or relationships or things. But if you will let your standard of success be your achievement of joy—everything else will fall easily into place. For in the finding of joy, you are finding vibrational alignment with the resources of the Universe.

—Abraham

How to edit your own writing

Noticing mistakes in your own written work is much harder than seeing mistakes in someone else’s. You know what you meant to write, you understand your own phrasing and intonation, and you are used to your own spelling mistakes so your brain tends to auto-correct any errors.

The problem is other people’s brains won’t auto-correct your mistakes and there are few things more unprofessional than a grammatical or spelling mistake in a document.

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