What’s In a Name? How to Choose the Right Name For Your Business

Choosing a name is my favourite part of the new business process. It’s all about  creating the right image for your business, it needs to be something you’re proud of and something that helps distinguish you from your competitors. But it can also be a difficult choice to get just right and it isn’t a decision that should be taken lightly.

So, where do you start? 

The first step is to brainstorm – make sure you write down every single idea that comes to you, even if they seem crazy. The more options the better at this stage. Continue Reading →

Three Mistakes New Business Owners Make And How to Avoid Them

Thinking of setting up a business and turning your passion into a job?

Setting up a business that will change your hobby in to a career is an exciting and often overwhelming time. In amongst all the decisions, enthusiasm, activity and choices it can be easy to make a few mistakes, especially as most people haven’t set up a business before.

In the years I have been working with small business owners, three mistakes come up time and time again but the good news is that they’re easily avoidable if you know what to look out for…

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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Why should I be networking? I don’t have the time

We know that networking is important (or at least that’s what we hear), but often we struggle to find the time to attend events, or it doesn’t “feel right” to be pushing ourselves onto others, or we feel intimidated by attending events.

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Customer service matters

It doesn’t matter how great your service is or how fantastic your product is, if you don’t offer high class customer service, your clients are going to go elsewhere and find someone who does.

So if you don’t think customer service matters, think again. Continue Reading →

Honesty is the best policy: being authentic in business

Are you sick of companies that make crazy promises on price (until you read the fine print) or send emails claiming ‘only 10 spots left’ then a second email two days later saying ‘another 5 spots just opened up’?

I am.

Continue Reading →

Start it; you don’t have to be fancy.
Keep moving; you don’t have to go crazy.
Visualize; you don’t have to admit it.
See the end result; it doesn’t have to be material.
Expect miracles; they don’t have to be huge.
Pretend you’ve arrived; you don’t have to dance on tables.
And above all else, have fun.

This is why you started it, right?

Life, what a trip –
The Universe

www.tut.com

What small business owners can learn from Emily Simms, The Bachelor Australia 2015 Contestant

Firstly let me clarify that the only reason I am watching The Bachelor Australia 2015 in the first place, is because I have two teenage sons (need I say any more?)

So since I am “forced” to watch the show, I spend my time watching how the relationships play out and how the women behave with each other. Last night was a fantastic example of “being obsessed with your competition to the detriment of your own gain”… and I realised that what was being played out by Emily Simms, one of the bachelorettes, was exactly what happens with some small business owners.

Let me explain… Continue Reading →

The achievement of anything that you desire must be considered success, whether it is a trophy or money or relationships or things. But if you will let your standard of success be your achievement of joy—everything else will fall easily into place. For in the finding of joy, you are finding vibrational alignment with the resources of the Universe.

—Abraham

How to edit your own writing

Noticing mistakes in your own written work is much harder than seeing mistakes in someone else’s. You know what you meant to write, you understand your own phrasing and intonation, and you are used to your own spelling mistakes so your brain tends to auto-correct any errors.

The problem is other people’s brains won’t auto-correct your mistakes and there are few things more unprofessional than a grammatical or spelling mistake in a document.

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Why do you do what you do?

In most networking groups people ask “WHAT do you do?” but switch the question to “WHY do you do what you do?” and watch how amazingly different the answer is.

Knowing why somebody is running their business gives you such clarity about their message and understanding their passion for their business, it makes you want to work with them.  Continue Reading →

How to Start a Small Business

Before you get into the nitty gritty details of how to start a small business the first thing you need to ask yourself is ‘Do I have the right mindset for small business?’ Continue Reading →

Structure creates freedom

If you want to have freedom in your business & life you need to have structure.

That may sound like an odd statement, especially as many practitioners set up their business in order to have more flexibility and a better work life balance. None the less, it is true. Continue Reading →

Spirituality in Business

Spirituality is your secret weapon in business – embrace it. I’ve met a lot of people who think that spirituality and business are incompatible. That spirituality is all airy fairy feelings and has no place in business decision making. I couldn’t disagree more and here’s why… Continue Reading →

Facebook messenger is NOT a business communication tool.

Nikki White

The lesson of “tough love”

Sometimes on the road to success we need someone to tell us “how it is”. We don’t necessarily want to hear it but so often we are standing in our own way and can’t see how much we are stopping ourselves from moving forward.

That someone is normally a business mentor… but are YOU ready to receive that dose of tough love?

Continue Reading →

What are your business’ core values and why do they matter?

MWB Values bannerCore values are at the heart of your business. They influence every decision you make and being clear on what they are is the key to keeping your business on track. Continue Reading →

12 tips to starting a small business from nothing

In 2005 with two small boys and recently separated from my husband I opened the doors to my small business with absolutely no experience in small business. Here are my top 12 tips to keep you going: Continue Reading →

“Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it’s worth and more than it costs you.

Repeat.

You don’t have to wait for perfect or large or revered or amazing. You can start.”

Seth Godin