Does your website photo reflect who you REALLY are?
Posted on January 5, 2015 by Nikki Lane
A few weeks ago I arrived at a workshop and the woman at the registration desk immediately greeted me ‘Hello. You must be Nikki.’ I’d never met her before and was a bit taken aback, so I asked her how she knew me and she said ‘You look just like the picture on your website’. Would this happen to you?
I was delighted that she recognised me so easily and I consider it a great compliment to know that the image I am projecting to the world via the internet is the same image I am projecting when I walk into a room.
Having a photo on your website is all about engaging with current and future clients, so the photo needs to give them a sense of who you are… Who you actually are, not the younger, thinner you, you’d like to be!
It’s a lot like internet dating. If a person arrives for a date but looks nothing like the picture they had put online it makes you distrust them but if they look like the image they presented, trust is established from the beginning.
The same goes in a work environment.
If you want new clients to trust you then you need to be authentic and real with them right from the start. If you’ve put on weight or aged a little since your photo was taken, update it. Getting a new photo taken can be a hassle but procrastination on your part can come across as deception to potential clients so you need to make sure your photo is current.
You also need to be sure that your photo is appropriate and the image you present is consistent across your site. It is generally more appropriate to look professional and approachable, rather than glamorous. And if you use videos of yourself on your website you need to make sure that you look the same in your photos and videos – it can be very disconcerting for clients if you don’t!
What makes a good website photo:
- Make sure you look well groomed.
- Make sure your clothing and grooming represent your business. For example, if you running an acupuncture business, a picture of you in a formal gown is not really appropriate.
- Look friendly. Remember, this is about looking approachable as well as professional.
- It’s worth getting a professional photographer to take the photos for your website. Mine were taken by Angela Cushway at Willowbelle and they are so much better than anything I could have achieved at home.
If you are doing a good job at the service you offer, no one cares what you look like, so be honest. And if they do care you probably don’t want them as a client anyway!