How to sell your product…

Posted on July 28, 2016 by Samantha Gomez

In my recent blog titled “Discover the product in your business” we talked about how you can identify a product in your business.

But creating your product is only the first half of the process. Getting it online and marketing it is the other half and it is just as important!

You can have the best product in the world but if no one knows it exists your time has been completely wasted. So what do you need to do to start making money from your product?

  1. Price it. You need to decide how much to sell it for. Will it be a recurring fee or a once off payment?
  2. Implement a payment system for your product. PayPal and direct deposit into your bank account are both popular choices.
  3. Decide whether you will be selling your product from your existing website or if you need a new domain. Either way you need a sales page with a message that will make potential clients want to click on the ‘buy now’ button.
  4. Create a terms & conditions page.
  5. Consider creating a FAQ area to help address any concerns the purchaser may have (it’s more work now but will mean less emails to you in the long run).
  6. It’s nice to offer the customer some kind of free ‘sneak peak’ or try of your product prior to them buying the full product but make sure you have a system where they give you their email address in return to you can follow up with them in future.

Once you’ve got your product available for purchase it is time to start marketing. Happily with the internet and social media it is easy and cheap to let the world know about your product. The downside is that marketing can seem like a ravenous beast ready to consume all your time so make sure you keep your marketing under control.

There are lots of options out there but the main ones I would recommend you consider are:

  1. Blog – if you have a blog on your business website (and you should for SEO reasons) use it to promote your product.
  2. Facebook/Twitter/other social media – if you already have a profile on one (or more) social media platforms this is a great way to let people know about your product. If you haven’t embraced social media yet consider choosing one or two outlets to share the word about your business.
  3. Email marketing campaigns – hopefully you will have an email database of existing contacts. Consider an email campaign to let them know about your new product… you could even offer them a special ‘introductory price’.
  4. Press releases – traditional media does still exist so send out a press release and let them know what you’re offering.
  5. Affiliates – do you have contacts that might be able to help you sell your product? If so why not set up an affiliate program and offer them some incentives for helping build your business.

And finally, some advice based on my experiences creating and selling products online…

  1. Creating a product is exhausting. For me, it is better to create my product, have a break for a week or so, and then come back to the selling/marketing part. It’s too much to roll it all into one.
  2. Your product doesn’t have to be perfect straight up (although make sure there are no typos or errors). Your friends and clients will give you feedback after you launch so be open to making changes as you go along.
  3. Stop feeling like a fraud – you have information and knowledge to share. Be honest about what your product is and then let your potential customers decide whether they want to buy i

Have you created a product? Or are you in the process of creating one? I’d love to hear about your journey…

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