Rejection in business

Posted on April 15, 2015 by Nikki Lane

Are you hesitant to step out and tell everyone about your business and what you do? Is marketing your business the last thing on your to-do list?

Then put on your practitioner hat for a moment and have a closer look at the situation, is it possible that there is an underlying fear of rejection there.

A fear of rejection in business is something that we as practitioners may work with on a regular basis with our clients… but something that we don’t always look for in ourselves.

In my experience when we really start to look at why we, as practitioners, struggle in business and why some of us stay playing small, the answer that comes up is a deep rooted “fear of rejection”.

So of course this fear, stops us from moving forward, it stops us marketing our businesses, it stops us coming up with ideas to blog about, it stops us from attending networking functions and worst of all it stops us talking with pride about what we do… all the things that help boost clientele in our businesses.

Does this sound familiar?

The reason is because this fear is present in all of us… here’s how it happens:

We put a post on Facebook that represents what we believe in and what we do but someone makes a negative comment. Or we stand at a networking function saying what we do and someone says “wow, that’s really weird”. We feel judged and it’s hard not to take it personally.

So next time we tailor what we say a little so it’s not as “out there” but as soon as we do that, we aren’t being true to ourselves or our profession and the positive energy disappears and the clients don’t come.

Why do we do this?

Because rejection hurts, it feels lonely and dark and it allows your inner critic to have a field day and say “I told you so”, “who are you to say that”, “who are you to be promoting yourself as an expert”.

So we don’t put ourselves out there, we stay small, we stay hidden because that fear of rejection is too big.


What if there were others who knew how you felt, who could support you when the rejection occurs. Who could remind you that for every one rejection there are many others who love what you do.

Who could help you implement strategies to overcome this fear and who could help you to stand tall in your business? Who are there to celebrate your wins with you, who remind you to focus on the positive areas of your business?

This is the kind of support and friendship that exists in Wellness Hubs Australia. We are all in the same boat, we know how each other feels and we are there to support each other when there are tough days and to celebrate with each other when there are great days.

Yes, the initial step out of your comfort zone may be hard, but once you join the group you’ll realise it was a great first step to take.

What Others Are Saying

  1. Alla April 30, 2015 at 10:40 am

    Hi Nikki,
    I am glad that I am not alone. I am just about to embark on the new journey with my yoga business. I am about to lease a premise and start running my business from there. At the moment, I run a small studio at the community centre, but decided to go bigger. To be honest, I am scared to death that it may not work out. What do I do to promote my business? Where do I start? I’ve done courses on social Media, but I am not convinced that social media is the way to promote a business. Can you help?
    Thanks Alla

    • Nikki White April 30, 2015 at 3:45 pm

      Hi Alla,

      Absolutely. We can definitely have a chat about your target market and get you really clear on who they are so that you can spread the word about your new growth to the RIGHT people and market to them in a way that they will want to come to you.

      That would be a great first step. Check out my next mentoring program starting on 22nd June here: or we can do one-on-one stuff together.

  2. Angela April 30, 2015 at 11:00 am

    I so agree. Fear of rejection, fear of standing out and being considered weird have been huge factors in my struggle.
    The first time I finished my website it took me a month to finally push the publish button. I freaked out and waited for my world to fall apart…. but it didn’t, the silence was deafening -and in a way that was worse.
    Related to fear, but I think it’s even meaner, more covert and sabotaging is self-doubt. Wow, have I been having a long unhealthy relationship with that one! I want a divorce.

    • Nikki White April 30, 2015 at 3:42 pm

      Hi Angela,

      That’s such a common mis-perception about websites. We think as soon as we hit the publish button 1000’s of people are going to see it. The irony is people are spending heaps on SEO just trying to get people to see it. So how nice would it have been to have a supportive network around you when you did hit that “publish” button to support you?

      And yes “self doubt” is right up there in business… hmmm I can feel another blog coming on this one.

      Keep connected to the community and we can support you in your business journey. I am always only a phone call away 🙂

  3. Karelynne Randall | Results Coach April 30, 2015 at 11:13 am

    Hi Nikki,
    I’m so glad you raised this subject because it’s exactly why I use a values-based to Results Coaching because I have a deep regard for wellbeing and potential for high performance business results. i.e, ‘to bring out the best of who you are personally, using your values as ‘drivers’ to realise your potential professionally-from wellbeing to high performance results.’
    Not to talk about me now and definitely to support what you say. My expression is; ‘Fear is a silent killer of the soul because what you fear becomes your master’ and “there is no passion to be found in playing small, in settling for a life less than the one you are capable of living.”
    (Ref Mandela)
    Knowing how to move beyond the limitation of fear moves us from angst to achievement because we’re aligned personally and professionally … it’s the best of who we are that elevates our business.
    I’m keen to hear others’ responses, thank you for the opportunity to share.

    • Nikki White April 30, 2015 at 3:45 pm

      Thank YOU for sharing and agreeing 🙂

  4. Jennifer Dalitz May 20, 2015 at 9:36 am

    Couldn’t agree more Nikki White we all need an army of supporters around us who “get” us and inspire us to serve others.

  5. Cheryl Alderman May 20, 2015 at 9:39 am

    Great post Nikki. I see this a lot in small business owners. Love your positive spin.

  6. Doris Wittmann August 17, 2015 at 7:43 pm

    I was in complete overwhelm and terrified. I knew what I wanted but just couldn’t get started.
    Nikki really helped with the above business program and can seriously recommend it.
    The sooner you start the sooner you’ll get there.

    • Nikki White August 18, 2015 at 6:44 am

      Doris… you are doing amazing work. You have a fantastic gift and I can’t wait to see you touch the whole world with your magic.

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