Staying on track in your business

Do you find it difficult to work out which business opportunities are good ones and which opportunities are just going to sap your time without giving any real return?

Staying on track is a common problem for small business owners as we often choose to pick up every new idea or proposal that comes to us. But then we find ourselves completely off track and wondering “how did I end up over here, when where I really wanted to be was over there?”.

So, what can you do to make sure your business stays on the path you have chosen?

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Why investing in your business is worth the money

One of the hardest things to get your head around when you start a new business, or want to expand your existing one, is spending money to make money.

I don’t mean spending money on things like a printer or a mobile phone. I mean investing in less tangible things, things like mentoring, networking , business development or perhaps even administration staff so you can have more time to build your core business.

Often expensive, this kind of investment can feel very hard to justify because you are spending the money BEFORE you see the return.

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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