What’s In a Name? How to Choose the Right Name For Your Business

Choosing a name is my favourite part of the new business process. It’s all about  creating the right image for your business, it needs to be something you’re proud of and something that helps distinguish you from your competitors. But it can also be a difficult choice to get just right and it isn’t a decision that should be taken lightly.

So, where do you start? 

The first step is to brainstorm – make sure you write down every single idea that comes to you, even if they seem crazy. The more options the better at this stage. Continue Reading →

Need IT Solutions But Don’t Have a Help Desk? Google Has The Answers!

Most solo business owners struggle with IT problems. When you work by yourself it can be very difficult to work out how to use software properly, and how to get help when your software or hardware isn’t working properly. This is especially frustrating for business owners who have come from a corporate world and are used to calling the IT help desk and handing over the problem.

So, what can you do when  you are working on your own and you have no idea how to solve your IT issue? The three things I always recommend to my clients are Google, YouTube and Live Chat, and these generally result in positive outcomes. Continue Reading →

Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

Continue Reading →

Technology Isn’t The Bad Guy

Many new business owners, don’t embrace technology.

I know that is a very general statement to make but when I talk technology so many of the clients I work with say things like “Oh that’s not me. I’m people orientated. I need to be with people and not online”.

And that’s fine if you want to limit your practice to your local community but if you really want to grow your business you need to start using technology such as Skype, social media, email, SMS, accepting credit card payments and so on to help you.

Continue Reading →

Are You Thinking About Your Tax?

Do you feel like you’re on top of your tax? Do you know how much tax you need to pay? Do you know how to find the right information to work out your tax rate? Have you put money aside during the year for tax?

When you run your own business you don’t have an employer taking out tax from the money you earn but you still need to pay tax and it is your responsibility to take it out of your earnings and put it aside.

It is easy to feel like you are earning a lot when you only look at your before-tax income but the $100 you earn per client could possibly be as little as $69 after tax.

Continue Reading →

Don’t Let Fear in Business Hold You Back

Taking a risk and leaping out of your comfort zone can be very scary but it is an important tool in building your business. In order to succeed you need to conquer your fear, be brave and harness that anxious energy as a positive instead of a crippling negative.

So many of my clients raise the issue of fear; fear of making a mistake, fear of what people will think, fear of becoming a huge success, fear of not becoming a huge success.

When it comes to fear in business my answer is always the same. Acknowledge your fear, then embrace it and harness the energy it brings.

Continue Reading →

Are you struggling to succeed in business?

It may be your subconscious mind that is holding you back.

Everyone knows that you must have the right mindset for your business to succeed. But do you truly understand what your mindset is? Or is your subconscious secretly sabotaging your success? Continue Reading →

Staying on track in your business

Do you find it difficult to work out which business opportunities are good ones and which opportunities are just going to sap your time without giving any real return?

Staying on track is a common problem for small business owners as we often choose to pick up every new idea or proposal that comes to us. But then we find ourselves completely off track and wondering “how did I end up over here, when where I really wanted to be was over there?”.

So, what can you do to make sure your business stays on the path you have chosen?

Continue Reading →

Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

Continue Reading →

What do you do when you just don’t feel like working?

Everyone has days when they don’t feel like working – perhaps something has gone wrong or got you down? Perhaps you’ve just finished a big project and are having trouble getting started on the next one or maybe it is a beautiful day and you would just rather be outside?

Whatever the reason, it can be really challenging to motivate yourself to work on the days when it all feels too hard.

So what can you do to get your mojo back?

Continue Reading →