What’s In a Name? How to Choose the Right Name For Your Business

Choosing a name is my favourite part of the new business process. It’s all about  creating the right image for your business, it needs to be something you’re proud of and something that helps distinguish you from your competitors. But it can also be a difficult choice to get just right and it isn’t a decision that should be taken lightly.

So, where do you start? 

The first step is to brainstorm – make sure you write down every single idea that comes to you, even if they seem crazy. The more options the better at this stage. Continue Reading →

Need IT Solutions But Don’t Have a Help Desk? Google Has The Answers!

Most solo business owners struggle with IT problems. When you work by yourself it can be very difficult to work out how to use software properly, and how to get help when your software or hardware isn’t working properly. This is especially frustrating for business owners who have come from a corporate world and are used to calling the IT help desk and handing over the problem.

So, what can you do when  you are working on your own and you have no idea how to solve your IT issue? The three things I always recommend to my clients are Google, YouTube and Live Chat, and these generally result in positive outcomes. Continue Reading →

Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

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Technology Isn’t The Bad Guy

Many new business owners, don’t embrace technology.

I know that is a very general statement to make but when I talk technology so many of the clients I work with say things like “Oh that’s not me. I’m people orientated. I need to be with people and not online”.

And that’s fine if you want to limit your practice to your local community but if you really want to grow your business you need to start using technology such as Skype, social media, email, SMS, accepting credit card payments and so on to help you.

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Are You Thinking About Your Tax?

Do you feel like you’re on top of your tax? Do you know how much tax you need to pay? Do you know how to find the right information to work out your tax rate? Have you put money aside during the year for tax?

When you run your own business you don’t have an employer taking out tax from the money you earn but you still need to pay tax and it is your responsibility to take it out of your earnings and put it aside.

It is easy to feel like you are earning a lot when you only look at your before-tax income but the $100 you earn per client could possibly be as little as $69 after tax.

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Don’t Let Fear in Business Hold You Back

Taking a risk and leaping out of your comfort zone can be very scary but it is an important tool in building your business. In order to succeed you need to conquer your fear, be brave and harness that anxious energy as a positive instead of a crippling negative.

So many of my clients raise the issue of fear; fear of making a mistake, fear of what people will think, fear of becoming a huge success, fear of not becoming a huge success.

When it comes to fear in business my answer is always the same. Acknowledge your fear, then embrace it and harness the energy it brings.

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Are you struggling to succeed in business?

It may be your subconscious mind that is holding you back.

Everyone knows that you must have the right mindset for your business to succeed. But do you truly understand what your mindset is? Or is your subconscious secretly sabotaging your success? Continue Reading →

Staying on track in your business

Do you find it difficult to work out which business opportunities are good ones and which opportunities are just going to sap your time without giving any real return?

Staying on track is a common problem for small business owners as we often choose to pick up every new idea or proposal that comes to us. But then we find ourselves completely off track and wondering “how did I end up over here, when where I really wanted to be was over there?”.

So, what can you do to make sure your business stays on the path you have chosen?

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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What do you do when you just don’t feel like working?

Everyone has days when they don’t feel like working – perhaps something has gone wrong or got you down? Perhaps you’ve just finished a big project and are having trouble getting started on the next one or maybe it is a beautiful day and you would just rather be outside?

Whatever the reason, it can be really challenging to motivate yourself to work on the days when it all feels too hard.

So what can you do to get your mojo back?

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Work and kids: How to find the balance between family and business

I’ve run my own businesses for 11 years and I am the mother of two beautiful sons. My boys were 5 and 3 when I started out on my own, so I know how challenging it can be to manage the needs of a business and motherhood at the same time.

During my business journey I’ve learnt some tricks that can help you find the balance between family and work while staying on top of both and without any need to feel guilty about either!

It is still hard to find time for everything, but with a few changes life can be much, much easier than you think.

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New online tool helping to make your practitioner life easier

Natural Business Tools

I’m really excited to be supporting Natural Business Tools as I really believe what they have to offer can be of benefit to so many wellness practitioners.

Here’s a snapshot of what they do: Provide health practitioners with customised and personalised patient educational material and business system templates to support you in the everyday running of your clinic.

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How to handle a “no thanks” from a potential client

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I was excited about the coming week. I had two new mentoring clients booked in and I couldn’t wait to get started with them. I knew both of them had such an opportunity to build their business and I was ‘champing at the ‘bit’ to get stuck into their businesses and advise them on how they could start earning more money.

On Saturday afternoon I received an email from one with a vague “I’d like to cancel our session and I will contact you when I’m ready” and on Sunday morning I received an email from the second one saying “I’ve decided I don’t have enough money to proceed”.

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How your personal life can effect your business

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Did you know that having discipline and focus in all aspects of your life is vital to building your business?

That seems like an obvious statement, doesn’t it? But believe it or not I had no idea that my lack of willpower in my personal life would be hindering my professional life.

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Why learning without implementing is pointless

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Some people are serial learners. They attend everything and listen to everyone BUT they never implement what they have learnt.

I’ve seen this so many times in my career and it is such a waste of time and money for both you and your business.

Yes, education and learning new things is important but it is also important to pick and choose what you learn and who you learn from, and to make sure that you have the time and energy to implement your new knowledge.

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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How to get PR for your business

In this webinar, guest presenter, Deborah Shepherd from Embrace Life Live Life, shares her extensive knowledge around Public Relations.

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