Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

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Discover the product in your business

I’m a big believer in developing a product that you can ‘sell while you sleep’ as a way of building and diversifying your service-based business.  In this two part blog, I’m going to firstly show you how you can identify your product and then in Part 2 we’ll talk about how to market that product once it’s developed.

So let’s get started. What do you need to do to find your product?

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