Are You Getting the Most Out of Your Testimonials?

So you’ve received a wonderful testimonial. You’re feeling fantastic about it and confident that it will help bring new clients to your business. But how?

A good testimonial is like a recommendation from a friend. Even though your potential customers haven’t met the person giving the testimonial the fact that someone impartial loves your business encourages them to believe that they will too.

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Why your business needs a Big Hairy Audacious Goal

I love the term Big Hairy Audacious Goal! It has been around since the early 1990s and I think it is a fantastic technique to help keep your business moving forward and pushing boundaries.

If you haven’t heard of it before, a BHAG is a goal for your business that is medium to long term but not impossible. It also needs to be something that can be clearly defined so you know when you have reached it.

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